About Us

Meet the Owner

Sanjani often dreamed of opening a yarn shop that felt different. A place that was welcoming to every maker, at every level, and full of vibrant, inspiring energy. After visiting some yarn shops that didn’t always feel inclusive or approachable, she became passionate about creating something better: a joyful space where everyone feels seen, supported, and excited to create.

She envisioned a shop that would elevate the yarn store experience, not just about yarn, but about creativity, connection, and unforgettable experiences that bring people together.

So when longtime Livermore yarn shop Knit This Purl That announced they were closing after 12 years, Sanjani saw the perfect opportunity to bring that dream to life and create a new home for the Tri-Valley and Bay Area fiber arts community.

With a gentle nudge (and plenty of cheerleading) from her husband, she took the leap and Stitch & Revel was born in July 2025 and officially opened September 2025.

Born in Fiji and raised in the Bay Area since age five, Sanjani brings her island warmth and community spirit to all she does. She’s the joyful heart and creative spirit behind Stitch & Revel’s welcoming, vibrant energy.

Stitch & Revel is truly a family-run dream. You’ll often find her husband and twin daughters at the shop from helping at the checkout stand, greeting customers, to joining in on the creative buzz. Her girls are budding fiber enthusiasts themselves: one loves to crochet while the other has fallen in love with needle felting. And as for Mr. Stitch & Revel, the we are still waiting to see which craft he’ll pick up first… Team Knit or Team Crochet? 🧶😉

About Stitch & Revel

Welcome to Stitch & Revel, a boutique-style yarn shop where creativity, community, and joy come together through every stitch. Nestled in the heart of Livermore’s wine country, we’re proud to be the Tri-Valley’s destination for makers of all kinds, knitters, crocheters, and needle arts enthusiasts of every level.

Our shop radiates warmth and inspiration, inviting you to slow down, explore, and make something beautiful. Every corner is filled with thoughtfully curated yarns, finished samples, and quality tools chosen to suit every maker and every budget. Whether you’re just starting your fiber journey or have been crafting for years, there’s always an experienced knitter and crocheter here to help, inspire, and cheer you on.

At Stitch & Revel, creativity and connection come alive through unforgettable experiences from our Stitch Witch Soirée and Book Club with a Fiber Twist to Crafts at the Cinema and Sip & Stitch gatherings at local wineries. You’re sure to find a fun experience every month. Sanjani loves partnering with local businesses to create fun, fiber-filled events and unique experiences that bring the fiber community together.

As a BIPOC and AAPI-owned shop, Stitch & Revel is proud to be an inclusive, welcoming space for all makers. A true reflection of the vibrant community we’ve built together.

Come create, connect, and of course Revel in Every Stitch.